|
As The World Turns Discussion Group






Replies: (list all replies)
The bottom line is that TPTB (Corp) have no faith in the audience or the genre & it shows. I disagree that the 80's were the 'golden age' of soaps. Exactly the opposite! I'm not saying that there weren't some good moments & even some great memories, but it was really the beginning of the end. This downhill slide has been going on since the mid-80's & has only gotten worse since the 90's. It is hardly a new occurance.
TPTB (Corp) really believe that their target audience thinks that what they are doing now is not only acceptable, but great! They don't really think that they have to raise the barre, just lower it more every episode & that their target audience won't know the difference. They don't really value ANY demographic, but they especially disregard the audience that would remember what the show is capable of being. The sad reality, for all soaps, is that anyone over 25 (& particularly those over 35 or 40) are considered less valuable to them, so we are ignored. They have little to no interest in lapsed fans either.
Add to all of that, their complete ignorance when it comes to storytelling & particularly the specifics of soap opera storytelling & there is a mix that has made soaps, in general, less & less watchable over the yrs.
To hear Corp tell it (even through EPs), soaps are 'dying a natural death', when there is nothing natural about it! They still have great stories to tell & would be doing a great job, if the real storytellers (not the marketing lackies) were able to do more than simply connect the dots that are put in front of them. But to the primetime minded Suits, anything that has lasted more than 100 episodes has nothing left to tell. Soaps produce more than twice that in a year, where it takes a primetime show five yrs to come close to one hundred episodes!





