Guiding Light Discussion Group

Topic: I guess this is P&G's idea of what ''soap operas'' they'll be producing.

They experimented a couple of years ago with Tide's ''Crescent Heights'' and  Dawn's ''Released'' for mobile phone delivery.  (I know you can see CH on youtube now.)

Now, they've come up with a new one for Cheer on the Internet called, ''Brighten Bay'' - starring a known soap actor, Cameron Mathison.

Brighten Bay:  http://www.cheer.com/brighten-bay/index.shtml

Press Release in PRWeek:    http://www.prweekus.com/PGs-Cheer-brand-gets-help-from-soap-star/article/157198/

Makes you wonder why they didn't try to choose at least one of the stories from GL to keep it going on the Net.  

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